What happens in the first week?

You complete the structured intake and send video of your main lifts. I build the first block from what that shows, not from a template, and I tell you what the block is for. Most people train within a few days of the call.

Yes, any week. It is billed weekly and there is no lock-in contract. If you are on a founding rate and you leave, the rate goes with the place, so it will not be there if you come back later.

What if I travel or get sick?

Tell me and the block gets adjusted. Travel weeks get a version that works with whatever equipment you will actually have. Illness gets a reduced week rather than a heroic one, because training through it costs more than it gains.

What if I get injured?

We program around it and, if it needs treating rather than training, I refer you out. I am not a physiotherapist and I will not pretend otherwise. Coaching continues around the injury unless it should not.

For barbell strength work, yes, or at least a barbell, plates and a rack. For ADF preparation the assessed components need floor space and a measured 20m. Tell me what you have access to and the programming is built for that.

Any time, up or down, from the following week. If you are in the founding cohort your 20% follows you to whichever tier you move to.

Do I have to use IronLedger?

It is how the data arrives in one structure, so yes for logging. I built it, it is free for you to use, and it is what makes the weekly review worth anything.

Why is there no self-serve option?

Because a template you buy and never discuss is not coaching, and I would rather not sell one. Every tier includes contact with me. The free PFA Readiness Check is the only thing here you get without an application.

Coaching and pricing

Coaching, billed weekly, by application only.

There is no self-serve option here. Every tier includes contact with me, so every tier starts with an application and a call, and you are billed by the week rather than locked into a term. What changes between the tiers is how often the plan is adjusted, and whether your nutrition is managed or just planned around.

Apply for Coaching See the three tiers and what each includes

How much does online coaching cost?

Three coaching tiers, all billed weekly. Monthly check-ins at $49, weekly check-ins at $69, and weekly check-ins with managed nutrition at $89. The PFA Readiness Check is free. Every tier is by application, because I only take clients I can actually move.

PFA Readiness Check

Free

Enter your push-ups, sit-ups and shuttle-run score, pick your Service and entry category, and get a scored gap against the published PFA minimums, per component, with what to do about each one. No account, and no email needed to see your result.

Run the Check

Tier 01

Monthly Check-in

$49per week

Individualised programming with a monthly review. For lifters who are consistent on their own and need the plan to be right.

Individualised programming
Monthly video review and check-in
Programming adjusted each month
Direct message access
Bodyweight and weight-class targets

Founding rate $39/week for the first 10 clientsApply

Tier 02

Weekly Check-in

$69per week

The same programming with weekly contact. For anyone with a meet, a PFA date or a season to be ready for.

Everything in Monthly Check-in
Weekly video review and check-in
Programming adjusted weekly
Optional fortnightly call

Founding rate $55/week for the first 10 clientsApply

Tier 03 · Most complete

Weekly + Nutrition

$89per week

Everything, including the nutrition work that made the bodyweight-down, total-up trajectory possible.

Everything in Weekly Check-in
Full nutrition coaching
Weekly nutrition check-in
Weigh-in and cut planning for meets

Founding rate $71/week for the first 10 clientsApply

Founding cohort

9 of 10 places open

Applications are open now. The first 10 clients take 20% off whichever tier they pick, locked for as long as they stay, in exchange for documented results and a testimonial. That is the trade: the practice is new, and I need proof that is not my own.

Monthly Check-in~~$49~~ $39

Weekly Check-in~~$69~~ $55

Weekly + Nutrition~~$89~~ $71

All prices per week in AUD, billed weekly. Cancel anytime.

Client results

No client results published yet, and I have invented none. Applications are open now. The founding cohort is the first 10 clients, and I will publish their numbers and dates here as they come in.

Testimonials

None yet, and none invented. The founding cohort exchanges a locked rate for a testimonial once there is something real to say. Until then, my own record is the proof, and it is published by someone else.

What is the difference between the tiers?

Contact frequency and nutrition. Every tier gets the same individualised programming, the same technique review and the same bodyweight planning. What you are buying as you go up is how often the plan is adjusted, and whether your nutrition is managed rather than just planned around.

All prices per week in AUD, billed weekly, cancel anytime. Founding rates apply to the first 10 clients and hold for as long as they stay.
What you get	Monthly Check-in$49	Weekly Check-in$69	Weekly + Nutrition$89
Individualised programming	Included	Included	Included
Programming adjusted	Monthly	Weekly	Weekly
Video technique review	Monthly	Weekly	Weekly
Check-in cadence	Monthly	Weekly	Weekly, plus nutrition
Direct message access	Included	Included	Included
Optional video call	Not included	Fortnightly	Fortnightly
Bodyweight and weight-class targets	Included	Included	Included
Meet, PFA or season planning	Included	Included	Included
Logging in IronLedger	Included	Included	Included
Managed nutrition coaching	Not included	Not included	Included
Weekly nutrition check-in	Not included	Not included	Included
Weigh-in and cut planning	Not included	Not included	Included

What happens after I apply?

Four steps. I read every application myself and reply either way. If it looks like a fit we have a call, you complete the structured intake, and your first block is built from what that intake and a video assessment show.

STEP 01

I read it myself

Not a form robot and not a sales team. If I do not think I can move you, I will say so and point you somewhere better.

STEP 02

A call

We go through your goal, your date, your history and your injuries. You get to ask what you like about how I work.

STEP 03

Structured intake

The same form every client completes, sent to you once you are accepted. Training history, injuries, schedule, food, sleep, goal and date.

STEP 04

First block

Built from the intake and a video assessment of your main lifts. You know what the block is for before it starts.

What is not included?

Worth saying plainly, because the things a coach cannot do are usually buried. This is coaching: programming, review, nutrition at the top tier, and the judgement behind all three. It is not treatment, it is not a guarantee, and it is not influence over anyone else's process.

No medical or therapeutic care

I am not a physiotherapist, dietitian or doctor. I program around injuries and I refer out when something needs treating rather than training.

No guaranteed outcome

Nobody can promise a total or a pass. What I can promise is that the decisions will be made on your data and that I will tell you the truth about what it shows.

No influence over ADF recruiting

I cannot submit, accelerate or advocate for an application, and I have no visibility of your file. I build the physical base and nothing more.

No in-person sessions

This is online coaching. Technique work is done from video you upload, which for most lifters is more useful than one session a week in a room.

Common questions

Answer first, detail second. If something here is not answered plainly enough, the application form has a free-text field, and I read it.

Pick a tier. Then apply.

10 founding places at 20% off, locked for as long as you stay. I read every application myself.

Apply for Coaching See the Free PFA Check

Last reviewed September 2026. Figures on this page are rechecked against their sources rather than left to go stale.